"Cut The Check" with Mack Meyer | VC Mx

Cut The Check: Why Investing Early is Important in LATAM | AI Driven Commerce & WhatsApp | The Evolution of the Creator Economy | Luis Enriquez, Partner & Co Founder of Bridge Latam

Mack Meyer

Summary

Luis Enriquez co-founded Cultura Colectiva over a decade ago, turning it into one of Mexico’s most influential digital media platforms. Now, as a Partner at Bridge Latam, a leading venture fund focused on early-stage startups, he is backing the next generation of high-growth companies in fintech, AI, agtech, and beyond. Luis brings a unique perspective as both a founder and an investor. 

Today, we’ll explore how he evaluates companies before product-market fit, the role of WhatsApp in AI-driven commerce, the future of media and the creator economy, the biggest challenges facing founders in Latin America today, and more.

Chapters

00:00 The Journey of Luis Enriquez: From Founder to Investor
06:46 Initial phase: Entrepreneurs started reaching out to me  
07:58 How has the startup ecosystem evolved? 
09:06 Bridge Latam's Inception
09:56 Bridge Latams' Thesis
18:56 AI-Driven Commerce: The WhatsApp Opportunity
19:45 Conversational Neobanks?
21:41 AI commoditization and where is the value?
23:25 Challenges for Traditional Financial Institutions
24:43 The Evolution of the Creator Economy
27:04 Building Brands in the Creator Economy
29:30 The importance of content in a startups GTM strategy
31:17 Navigating the Startup Landscape in Latin America
32:24 2025 Predictions
33:41 Mistakes as an Entrepreneur and Investor 

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Cut The Check w/ Mack Meyer is a podcast about venture capital, startups, and entrepreneurship in Latin America and beyond.

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